Diploma of Marketing

Question: Descrobe about theappropriate promotional tools within the organization. Answer: Introduction The purpose of this study is to implement appropriate promotional tools within the organization so that the existing employees of all departments can distinguish and understand the new sustainable policies of the organization. This study will also suggest a separate promotional tool for the external stakeholders such as suppliers, customers and shareholders so that they can know about the new policy which will be implemented in the organization in future. Key Personnel In order to build a separate communication strategy for the internal and external stakeholders, the Human Resource Department of the organization will be the key department. After identifying the proper communicational tools, the Human Resource Management of the organization will take relevant measurements to execute those tools within and outside the workplace. Promotional Tools In order to promote the new sustainable policy among the internal stakeholders such as employees, the appropriate communication tool to be used would be the training sessions. It is obvious that conducting a training session for all the employees would be time consuming and cost effective and it can be avoided by using flyers for notice board process (Fawad2012). However, in most of the cases, employees do not follow notice boards regularly and prefer to collect information from a fellow employee who has some information on latest news and policies. Therefore, conducting a training session and explaining the policy in detail by a professional will be the best communication tool inspite of its cost efficiency. On the other hand, to promote the new policy among the external stakeholders, Newsletters would be a highly beneficial communicational tool. As a part of this strategy, the new policy will be distributed through emails to a group of loyal audience of the organization (Teixeiraet al. 2015). This will include customers, shareholders and suppliers of the organization. Responsibilities to communicate the policy The primary responsibility of executing both the communication tools will be carried by the human resource management team. For different departments of the organization, human resource personnel will allocate different schedules for the training session. They will also bear the responsibility of selecting a professional from the higher authority having precise knowledge about the policy and who will be able to describe it to the employees. Human Resource Management team will again implement the Newsletter by deciding its content. Thereafter, the management will be sending the Newsletter to the external stakeholders of the organization via emails e-mails. Expected outcome Change in sustainable policy means that there will be changes in the workplace. Employees will have new responsibilities and will have to acquire new processes to execute the same job they had been doing prior to this policy. If the communication is clear, the employees will understand the changes that are imminent in the organization. According to those changes they will be able to enhance and adjust their skill set and ways of working. An organization that implements sustainable policies, acquires brand reputation and goodwill among the customers which is undoubtedly the most valuable asset an organization can have over long term (Winsemius and Guntram 2013). Therefore, the expected outcome of the Newsletter would be to communicate with the existing customer base and to improve their brand image in the industry. References Fawad Latif, K., 2012. An integrated model of training effectiveness and satisfaction with employee development interventions.Industrial and Commercial Training,44(4), pp.211-222. Teixeira, S., Cardoso, P. and Pimenta, N., 2015. The newsletter in the context of Public Relations and Digital Communication.International Journal of Marketing, Communication and New Media,3(5). Winsemius, P. and Guntram, U., 2013.A thousand shades of green: Sustainable strategies for competitive advantage. Routledge. Abington.